Loughborough's Business Improvement District (BID) was set up in February 2012 following a vote of businesses. It represents almost 600 businesses in the BID boundary, across all sectors, that each pay an annual levy to fund improvements. A board of Directors made up of Businesses oversees the delivery and management of the scheme.

The BID will run until 2017 unless voted in for another 5 year term.

BID Loughborough set up Love Loughborough, the public facing brand used to market the town to residents and visitors.

We work closely with local organisations and authorities and in July 2012 was selected as one of only 27 Towns to be a “Portas Pilot” to trial some of the ideas in Mary Portas’s Report on the future of the High Street carried out for the Government.

Selection as a Portas Pilot brought with it £100,000 of funding and access to a wide range of support and advice.  We also secures external averaging around £125,000 per annum which is added to the BID levy income to deliver projects and services to member businesses.

Projects include:

  • Free recycling service
  • Crime and Safety initiatives
  • Extended Christmas Lights
  • Business Training
  • Research
  • Dressing vacant units
  • Social Media mentoring
  • Marketing, Events and Promotions
  • Loyalty Card scheme
  • Extended Bloom hanging baskets
  • Town centre regeneration projects
  • Business Support including social media training and retail workshops

Registered users can find further information on these projects and services in the Services/What We Offer section.